Bollywood diva, Katrina Kaif, has now become a brand ambassador of Slice and as per the company’s new campaign, ‘Katrina Ka Number Crown Ke Under’, now the people will get a chance to talk to their favourite. Katrina’s number can be found under any cap of the Mango Slice’s bottle.
The campaign has started today and it will be valid till March 31 and everyday there will be one lucky winner, who will get a chance to date Katrina. The campaign is being led by some beautiful ads, which shows Katrina Kaif inside a Slice’s bottle.
The 27-year-old Katrina, who is one of the leading Bollywood actresses, is pretty happy on becoming Slice’s brand ambassador, as she believes it’s a brilliant idea from the company to bring her closer to her fans.
“I am very excited to be a part of this new Slice campaign – it is a refreshing concept that brings me closer to my fans. Slice ads are a lot about the breath-taking visuals… while last year the setting was a rainforest, this time I am in a bottle, waiting to be rescued. It is a fantasy based film for which I shot underwater; it captures the essence of Slice in a completely new setting. More than anything, I am looking forward to meeting my fans who are able to find my number under the crowns of Slice bottles,” said Slice brand ambassador Katrina Kaif.
Bollywood diva, Katrina Kaif, is widely regarded as one of the most beautiful women on this planet and every man out there fanaticises her. Therefore, it is fair to say that Mango Slice will certainly cash in a lot on her name.
Meanwhile, the King of Bollywood, Shahrukh Khan, who is going to be seen with Katrina in Yash Chopra’s upcoming film, has also become the new brand ambassador of West Bengal. Though SRK has not signed anything in black and white, he has agreed to the proposal verbally.
Homi Battiwalla, Director – Juices and Juice Drinks, PepsiCo India, said, “Slice is all about the indulgence and pleasure that is bottled in every single pack, and the concept of this unique initiative is to offer an unforgettable experience to our consumers via every bottle of Slice. Starting from the excitement of finding a number that could lead one to Katrina Kaif, to actually spending a memorable evening with her, it is something that only Slice can offer. We have focused extensively on building engagement with our consumers via exciting experiences planned online and on-ground, including holographic projections, interactive outdoors, exciting web interfaces and larger-than-life ‘Katrina in a Slice bottle’ installations, amongst many others. We are confident this interactive promotion will surprise and engage our consumers, and further drive consumption.”
Consumers simply have to look under the crown of a Slice glass bottle and dial the number given there. The promotion is valid only on 200ml and 250ml glass bottles of Mango Slice.
Credits:
- Creative Agency: JWT
- Executive Business Director: Saurabh Saksena
- National Creative Director: Swati Bhattacharya
- Director for the film: Prakash Varma
- Production House: Nirvana Films
- Media Planning: Mindshare
